High School Peer Leaders Win Monroe County STOP DWI Radio PSA Contest

Monroe County Executive Cheryl Dinolfo announced the winners of the first annual Monroe County STOP DWI High School Public Service Announcement (PSA) Radio Contest.  

The winners taking first, second and third place are all Gates Chili High School students in Janell Bernas’ Peer Leaders class. First Place: Maya Blackwell, Kynesha Milwood, and Zionah Campbell; Second Place: Connor Hamilton, Brittany Hargrove; and Third Place: Amanda Andorka, Jessica Donath, and Azizi Sarkis.

The contest invites local high school students to create a 30-second public service announcement about the dangers of drunk driving.

“In our media-focused world, the STOP DWI Radio Contest provides creative opportunity for students to help lead the fight against impaired driving," said Dinolfo.

The students each received a certificate and first place winners received $400; second place winners received $200; and third place winners received $100.  The monetary awards will benefit the work the Peer Leaders do to help in the community.

“I told the students about the contest,” said Bernas. “We talked about what a PSA is and how to get the audience to feel what you are trying to convey.”  As a class, the students brainstormed ideas and looked at current commercials and evaluated them.

“I gave them only a few rules,” she said.  “Elicit emotion, it can only be 30 seconds and be unique - do whatever speaks to you.”

The students used two classes to form their group, write the PSA, and record it. Thanks to High School Computer Lab Aide Lara Giallombardo and Innovation Coach Michael Munski for assisting the students with the broadcast quality recording.

“I am so proud of them, not just for winning, but for believe in themselves and being original,” said Bernas.  “Once they had a starting point, they never looked back.”

All three Gates Chili Peer Leaders' winning entries will be aired on 98 PXY during STOP DWI Labor Day Crackdown taking place August 17 – September 3, 2018.

The judging committee examined a total of twenty entries from local high school students. Each entry was judged on originality, messaging and public safety appeal.